Bright Beat x PURPOSE:
PURPOSE teams up with woman-owned Bright Beat to bring sustainable solutions to the 2024 Democratic National Convention.
the event prof/c-suite disconnect
A recent report featured in BTN Group solidifies an insight about a strategic disconnect between the C-Suite & Events/Incentives/Travel Professionals in terms of sustainability goals.
where to start with event strategy
Event profs are waiting for their clients to ask for sustainable solutions rather than getting in front of them. Yet - many clients don't know where to begin or what to ask for.
client carbon action in Rwanda
PURPOSE clients Meetings & Incentives Worldwide measured attendee travel for their annual event and took carbon action by funding the creation of cookstoves in Rwanda.
12 tips for sustainability @ home
12 tips for lasting, impactful sustainable action at home or in your personal journey. #1 rule? start somewhere!
rewilding: get outside + eat wild
when was the last time you thought about your wild nature?
event emissions, demystified
we break down the top event emissions, demystifying event sustainability by simplifying the main impact areas essential to be aware of.
free e-book “how sustainability shaping the future of events”
check out our free e-book, “How Sustainability is Shaping the Future of Events” brought to you by our friends at 6CONNEX.
BizBash: event lessons of 2022
Event industry publication BizBash’ top 9 lessons of 2022 - in which PURPOSE is included in.
our podcast with Event Marketer
“I think that sustainability has gotten a bad rap … like sustainability is not cool, trendy or beautiful - or it has to be granola or not aesthetically pleasing, which I vehemently disagree with. I think it’s about innovation, it’s about doing things differently, and it’s about people,” she says. “There’s a lot of opportunity to think creatively around how to engage people in new and different ways, which we really haven’t been utilizing so far.”
our interview w/ BizBash
An in-depth look at the business case for sustainability at live events, the extreme purchasing power of Gen Z + Millennials -and insights on event related emissions education.
America’s 10,000 watts of excess
If you divide all the annual energy currently available on earth by the number of humans alive, the Swiss realized the fair amount per person works out to be right around 2,000 watts. The average American uses 12,000.
the disconnect on sustainability
There is a concerning disconnect between consumer intention and sustainability understanding. Here, we posture industry-specific insights to aid in climbing aboard climate action + corporate resilience.
manage 70-90% of event emissions
Purpose Net Zero was created to solve for the largest contingent of event related emissions: Attendee Travel.
It is estimated that between 70-90% of event emissions derive from attendee travel footprints.
The SEC Climate Disclosure Rule, which will take effect as soon as 2023 and as late as 2024, requires all publicly traded companies to report their scope 3 emissions, which include event attendee related travel.
soil health and the harvest
Healthy soil is a foundation of human prosperity.
Of all the food humans eat, over 95% comes from the soil. Without healthy soil, life as we know it changes.
It is how plant and animal biodiversity survives + flourishes, essential waters flow, and our food maintains essential nutrients.
the momentum of this moment
Last week, the Senate passed the Inflation Reduction Act, the most significant climate legislation in U.S. history.
Experts believe the legislation can dramatically accelerate the decline in U.S. emissions, investing $369 billion in energy and climate change programs over the next decade.
The VERY good news: This signals a new, impactful era of climate policy for America.
how empathy saves the earth
Intentionally, mindfully and DAILY, get into nature. Like your morning coffee, daily workout or mental health practice, studies show it’s optimal for us to maintain a respectful, sympathetic relationship to nature. We call her mother earth for a reason - and science (and psychology) support this as a direct catalyst to sustained environmentalism - and improved mental health.
what is sustainability, anyway?
Sustainability is the word of the century - and urgently so.
We break down the meaning of the term along with all the areas of impact. People, Planet and Profit are all at risk if we don’t align ourselves with moving to circularity, ditching plastic and curbing the over-cultivation of our land.
collective climate hope + action
Our climate outlook glass is half full.
Solar and wind are cheaper than coal and gas in much of the world. EV’s are more accessible than ever. Hundreds of billions of dollars are being invested into clean energy solutions - and more. Read on for the good news in climate and more ways you can support.