sustainability is an absolute in successful long term business strategy.

Harvard Business School has long recognized that highly sustainably rated companies significantly outperform their counterparts over the long-term, both in the stock market and profits: read the synopsis here. This was clearly articulated in 2014, although findings supporting this research date back to 2009.

In 2016, The NYU Stern Center for Sustainable Business’s review found positive financial and strategic benefits for companies with a comprehensive approach to sustainability; embedding it in their core business strategy.

In 2021, Sustainable investing has become one of the steadiest forces on Wall Street, far outpacing those not nimble enough to realize and champion the importance of ESG to the largest category of consumers (and growing).

Bloomberg also predicts that ESG assets will hit $53 trillion by 2025, accounting for over a third of total global assets managed. For further perspective, it will have more than doubled in less than 9 years, since sitting at $22.8 trillion 2016.

Not acting sustainably is a non-negotiable to consumers under the age of 42.

“Millennials and Gen Z are a force to be reckoned with as they continue to represent a larger share of the consumer demographic. Companies that don’t have sustainability as part of their core value proposition need to act now to protect against future reputational impacts and loss of market share,” said Shikha Jain, author of The Global Sustainability Study 2021. “We’ve been on this journey for a while, but the clock is ticking and failure to think through the implications could have long-term consequences.”

Sustainability will be one of the biggest informants of success + growth in the 21st century, and since knowledge is power; we welcome you with open arms on the long-term, sustainable side of the narrative.