case study:
Sustainability Advisors: 2024 Democratic National Convention
The 2024 DNC aimed to be the most accessible, equitable, and sustainable in party history. Pioneering first-ever environmental initiatives, including a record-breaking food rescue, we demonstrated how large-scale events can consciously acknowledge impacts, rescue food, reduce waste and support local communities, setting new standards in convention sustainability.
Bright Beat and Purpose (BBxP) were honored to be selected together as DNC Sustainability Advisors by the DNCC and Host Committee, and demonstrated the importance of collaboration in advancing sustainability. The team conducted a comprehensive assessment of key venues to identify opportunities for the greatest environmental and social impact, strategically addressing the convention’s largest sources of emissions: Travel, Energy, Sourcing, Food and Waste. The resulting DNC Sustainability Guide and catalogue of educational resources equipped DNC vendors and provided lasting value to venue and event stakeholders across the city. View the complete DNC Sustainability Report below.
Links to DNC Sustainability Education + Legacy Resources:
General Sustainable Event Strategy:
Food Service
Hotel Sustainability
hear us on the event marketer #eventpeeps podcast
we rebranded “carbon insetting” with a local approach to decarbonization
press + free resources
read our article in bizbash: why sustainability is a smart business strategy
food rescue is a climate solution: 26,000 lbs. of food rescued at DNC
see our work in action at the 2024 Democratic National Convention
“Marley Finnegan and PURPOSE have provided invaluable guidance to M&IW as we spearhead our sustainability strategies.
PURPOSE takes the language of sustainability and breaks it down into easy-to-understand terms and actionable items that can be put into place immediately.
Her knowledge elevated M&IW’s expertise to our position as the industry leader in sustainable responsibility for events. We also utilize the Purpose Net Zero calculator to measure the emissions of the travel aspect of events for our clients.”
-Donna Collins, Sustainability & Special Projects, Meetings & Incentives, Worldwide
“Working with PURPOSE has educated our team on the biggest sustainability challenges of our industry.
PURPOSE worked with us to create our company’s sustainability road map, including a phased approach that enabled us to budget and strategically approach implementation for optimized success - while also garnering us new business in the process.”
- Jodi Fyfe, CEO, The Paramount Group
“PURPOSE put sustainability first for our first-ever event that was nationally publicized, helping us connect more authentically with our Gen Z target audiences, bringing community together in a vibrant way.
The best part? PURPOSE created an experience that allowed for over 100 lbs of food donation to local community members, a step and repeat made from 432 recycled plastic water bottles and more than 10,000 gallons of water saved.”
- Kristen Wojahn, Founder, Firewave
