the event prof/c-suite disconnect

A recent report featured in BTN Group by BCD Travel of 112 global travel buyers and 1,800 business travelers solidifies an insight about a strategic disconnect between the C-Suite & Events/Incentives/Travel Professionals in terms of #sustainabilitygoals.

1/2 of those surveyed viewed sustainability as a "nice to have" yet 82% recognized their orgs have sustainability goals in place. Only 20% of business travelers were aware of their company's sustainable travel goals.

Further challenges include traveler education (47%), a lack of standard measurement approaches and definitions (45%), and having the right tools (44%), such as PURPOSE Net Zero.

Calculating travel can be simple, with the right partners (wink, wink).

We'd love to help your org understand the approach to event related emissions, including travel, from education to implementation.

#eventsofpurpose #sustainabilitystrategy #eventemissions #businesstravel

to read the full article, click here